Creativity and Innovation

Creativity
Creativity is the human process that begins with the identification and selection of a challenge (goal or objective) and continues with the definition of the problem or “real” opportunity, the production of ideas for solutions and the definition of an action plan, which is carried out until a satisfactory result is achieved.

Creativity is a natural process that parallels the nature's evolutionary process. Creative thinking and problem solving, like evolution, utilizes two distinctly different thinking processes- divergent and convergent

Innovation
Innovation is the creative process that integrates what is new and different to today’s core business in order to differentiate an organization from its competitors, add value to clients and drastically increase profits.